別再叫我“荷蘭”！ 荷蘭更換國家標識 改名尼德蘭

荷蘭政府近日宣佈，爲重塑國際形象，將從2020年開始更換國家標識。在新的標識中，原來使用的“荷蘭（Holland）”一詞將變爲“尼德蘭（Netherlands）”，鬱金香圖案也將被設計成鬱金香形狀的“NL”所取代。

The Netherlands will stop using Holland as its nickname in the new year as part of a $220,000 rebranding campaign.

自2020年1月起，“荷蘭”這一名稱將被停用。這是荷蘭政府耗資22萬美元（約合人民幣154萬元）重塑國家形象計劃的一部分。

The country's government is looking to update its international image ahead of the 2020 Olympics and the Eurovision Song Contest, which the Netherlands will host.

荷蘭政府希望在2020年奧運會及歐歌賽舉辦之前，通過“改名”進一步提升國際形象。下屆歐歌賽將在荷蘭舉辦。

The name Holland only refers to two of the country's 12 provinces, North-Holland, where Amsterdam is located, and South-Holland, the home of Rotterdam and The Hague. However, the nickname is often used to describe the entire country, officially called the Kingdom of the Netherlands.

“荷蘭”這個名字僅指該國12個省中的兩個省，即阿姆斯特丹所在的“北荷蘭省”，以及鹿特丹和海牙所在的“南荷蘭省”。 然而，這一名稱卻經常被用來代指整個國家。荷蘭的官方全稱爲尼德蘭王國。

The government is spending $220,000 and, come January, companies, embassies, ministries and universities will only refer to the country using its official name.

自2020年1月起，荷蘭國內公司、使館、政府部門和大學只能使用其官方名稱“尼德蘭”來指代該國。該計劃將耗資22萬美元。

It is reportedly part of a plan to draw tourists to other parts of the country as some cities battle overtourism.

據報道，該計劃也是爲了吸引遊客到荷蘭其他地方旅遊。荷蘭一些城市正面臨“過度旅遊”這一難題。

"It is a little strange to promote only a small part of the Netherlands abroad, that is, only Holland," a spokesperson for the foreign ministry told the Spanish international news agency EFE.

荷蘭外交部一位發言人曾告訴埃菲社記者說：“只把尼德蘭的一小部分，即荷蘭，推廣到國外，這有點奇怪”。

Earlier this year, the government revealed a new logo for the country so it can be "recognized internationally," according to a press release.

據報道，今年早些時候，荷蘭政府公佈了新的國家標識，以得到“國際認可”。

The logo combines the initials NL with an orange tulip, the Netherlands' national flower.

新標識將“尼德蘭（Netherlands）”的英文縮寫NL與荷蘭的國花橙色鬱金香組合在一起。

The Netherlands Board of Tourism and Conventions previously used the symbol of a tulip and the word Holland.

此前，荷蘭旅遊及會展委員會使用一束橙色鬱金香與“Holland”字樣作爲宣傳標誌。

The tourism industry started promoting the nation using the nickname 25 years ago but now wants to present the commerce, science and politics of the whole country.

荷蘭旅遊業在25年前就開始使用這個暱稱來做推廣，而如今他們想要展示整個國家的商業、科學和政治。

Minister for Foreign Trade Sigrid Kaag said the new style would help show what the Netherlands has to offer visitors, whether they come to live, work or holiday.

荷蘭外貿部長西格麗德·卡格表示，這種新風格將有助於展示荷蘭能爲前來生活、工作或度假的人們提供什麼。

She added that it could be used in different industries "from high tech to agri-food and from sport to culture".

她補充說，它可以用於不同的行業，“從高科技到農業食品，從體育到文化”。

The tourism board will also close its offices in Spain, Italy and Japan in the spring of 2020 in favour of countries that send larger numbers of recurring visitors, tourists and business travellers.

荷蘭旅遊及會展委員會將於2020年春季關閉西班牙、意大利和日本的辦公室，轉而關注那些能帶來大量經常性訪客、遊客和商務旅客的國家。

recurring[rɪ'kɝɪŋ]：adj.循環的；再發的

It said it expected the number of international visitors to reach 30 million in 2030, which will increase the pressure on the quality of life and the environment, and makes it necessary not only to promote the country, but also to emphasise a broad and sustainable development of the Netherlands.

該委員會表示，預計到2030年，到訪荷蘭的國際遊客將達到3000萬人次，這將增加對生活質量和環境的壓力，因此不僅有必要宣傳這個國家，也有必要強調尼德蘭的廣泛和可持續發展。

Eric Wiebes, the country's minister of economic affairs and climate policy, said in the press release that the Netherlands is the most competitive economy in Europe and the fourth most competitive in the world, citing statistics from the World Forum.

荷蘭經濟事務和氣候政策部長埃裏克·維貝斯在新聞稿中引述世界經濟論壇的數據稱，荷蘭是歐洲最具競爭力的經濟體。全球範圍內位居第四。

"It is important to convey to the world what we are good at," Wiebes said.

他說：“向世界傳達我們的優勢是很重要的。”