一詞日曆：LV做了個微信小程序，想“教育”你多花點錢

2019.07.09

週二 Tuesday
loyalty
 ['lɔɪəlti] 
n. 忠誠；忠於…感情

圖片來源：視覺中國

Luxury brands continue to explore WeChat’s many functions, from e-commerce to loyalty programs to chatbot possibilities, with the expressed goal to engage with over one billion WeChat users. 

奢侈品牌持續探索微信的許多功能，從電商到忠誠計劃到聊天機器人，爲了與十多億微信用戶建立聯繫。

While many brands create one-off Mini Programs for special occasions like Valentine’s Day or local exhibitions and events, the luxury powerhouse Louis Vuitton has built up strategic program to interact with the local consumers on a one-on-one basis.

很多品牌都在特別時刻，比如情人節或者當地展覽和活動的時候推出一次性小程序，但奢侈品大牌路易·威登已經建立起戰略性程序，與當地消費者一對一互動。

Launched on June 14, their latest Mini Program is designed to educate consumers on the latest Louis Vuitton news and products. 

最新的小程序於6月14日推出，是爲了告知消費者最新LV新聞和產品而設計的。

First announced on their WeChat account, once clicked, users are greeted by an avatar holding a Louis Vuitton bag and a poker card, as a short introduction explains on what they can expect from this program. 

小程序在微信公衆號上首次宣佈，用戶一旦點進去，看到的就是一個手持LV包和一張撲克牌的公仔，這個公仔作爲一個簡短的介紹，解釋了小程序能爲用戶提供的東西。

By adding their name, date of birth, and phone number they can download a phone wallpaper of the cute avatar covered in various Louis Vuitton’s logos, and preview the latest Louis Vuitton editorial content.

添加姓名、生日和電話號碼後，用戶可以下載可愛的帶有不同LV logo的公仔壁紙，也可以預覽最新的LV編輯內容。

Followers can read the content on a separate tab of the Mini Program, named the World of Louis Vuitton. 

關注者可以在叫做“路易威登世界”的小程序的獨立標籤上閱讀內容。

So far, the brand has posted four articles featuring various products besides handbags. In the first article, the brand explained the history of their signature print, Monogram, while other articles introduced products such as their waterproofed travel luggage line, Horizon Soft; their jewelry line, Star Blossom, with delicate monogram flowers and diamonds, and the popular menswear collection designed by the much-hyped designer Virgil Abloh.

目前，這個品牌已經發了四篇聚焦手提包之外的產品的文章。第一篇文章裏，品牌解釋了其經典印花款Monogram的歷史，其他的文章則介紹了其他產品，比如防水旅行行李箱， Horizon Soft，他們的珠寶業，帶有花卉字母圖案和鑽石的Horizon Soft珠寶系列，以及由大熱的設計師Virgil Abloh設計的備受歡迎的男裝系列

At the end of the editorial tab, followers can access another stand-alone Mini Program, featuring the addresses, opening hours, and the product categories of all LV retail stores. 

在編輯選項卡的最後，關注者還可以跳轉另一個獨立小程序，瞭解所有LV門店的地址、開業時間、產品目錄。

Followers can also connect with a real-time customer service Mini Program, and by clicking the “about me” tab, they can find key information of the account, and instructions to subscribe to Louis Vuitton’s WeChat account.

關注者也可以打開實時客服小程序。只需輕點“關於我”選項卡，就可以找到關於賬號、訂閱路易威登微信公衆號的指示信息。

to swear an oath of loyalty to sb./sth. 發誓對…忠誠

權遊裏的人物好像挺熱衷這樣幹

loyalty的形容詞原形是loyal，adj. 忠誠的，忠心的

He'd always been such a loyal friend.

他一直是位非常忠實的朋友。