時尚煙盒吸引女菸民 酷似香水遭抨擊

With its glossy appearance and stylish brand name, it could be mistaken for a luxury perfume. But this elegant pearly white Vogue Perle packet (pictured) in fact conceals ‘fashion cigarettes’ – clearly targeted at young women, campaigners warn. It was created in Paris by British American Tobacco, which has been condemned for trying to make smoking appear fashionable. Danger: The elegant pearly white Vogue Perle packet (pictured) conceals 'fashion cigarettes' clearly targeted at young women, campaigners say

近期，世界各地主要城市都陸陸續續開始了“禁菸之路”。5月23日起,紐約市開始執行新的禁菸令,禁菸範圍擴大至公園、海灘及行人廣場。而咱北京的中小學校也從5月初開始實施禁菸令，此前一份獨立民意調查顯示,北京市高中學生嘗試吸菸率爲25%,9%的學生自稱有煙癮。但是，在禁菸令執行前,很多老師也經常在校園裏吸菸,但現在大多數北京校園都已成爲“無煙校園”。香菸的危害衆所周知，就在這條禁菸道路“硝煙瀰漫”的戰場上，有公司竟然冒天下之大亂打着“時尚香菸”的設計，將某品牌的香菸用珍珠色以及在香菸上“繡”上英文來做宣傳，雖然煙盒上明明白白地寫着“香菸危害健康”字樣，購買者還是容易誤認爲自己買的是“香水”，毫無疑問，披着“美麗外殼”的煙盒外表，商家絕對將買主劃定爲-----潛在的崇尚的時尚女性們。

The company already sells its Vogue brand in 55 countries. However, the Vogue Perle launched here is described as the first demi-slim cigarette. It is more slender and taller than a king size, yet shorter and broader than super-slim versions. Critics say the design of the pack and cigarette, which has a white filter tip, makes smoking look elegant, sexy and classy. Risk: Campaigners claim the cigarettes are targeted at young women

據悉，該公司將品牌“Vogue”香菸在世界上55個國家進行銷售，儘管該品牌號稱旗下的香菸擁有着“小一號”的迷你體型，但是這種以“嬌小模式”吸引客戶的方法遭到了禁菸人士的反對，批評家說：“這款香菸的設計毫無疑問具有着鼓勵吸菸的潛在意識，因爲香菸設計了純白色的過濾嘴，讓抽菸看起來很優雅、性感甚至所謂的古典美。這實在是太危險了，實質爲披着羊皮的狼，很可怕，對於青少年來的成長的惡劣影響不容小視。”