在校買法拉利 大學生演繹創業傳奇

It may just be another expensive car shuttling about the streets of Beijing, but it`s become the talk of the town at the Beijing-based Central University of Finance and Economics (CUFE).
也許這只是一輛奔馳在北京街道上的豪車，但卻成爲中央財經大學的熱門話題。

That`s because the owners of the spanking new Ferrari are He Zhiguan and Shi Chaodong, both recent CUFE business school graduates. Once the Ferrari appeared, however, rumors started proliferating – did they win the money in the lottery? Earn a huge inheritance from a rich aunt? Steal it?
因爲這輛飽受爭議的嶄新法拉利車主是中央財經大學商學院應屆畢業生何之冠和石朝東。法拉利一在校園出現，各種謠言紛至沓來：他們中彩票了？或是從富有的姑媽那裏繼承了一筆鉅額遺產？那錢不會是偷來的吧？

Small start
創業之初

Both hailing from middle-class families – He from Guangxi Zhuang Autonomous Region, Shi from Guangdong Province – their business acumen, eventually culminating in their splashy new purchase, has become the stuff of legend in this ultra-competitive business university.
兩名學生都是普通中產家庭出身，何之冠來自廣西，石朝東來自廣東。敏銳的商業頭腦讓他們最終走向備受矚目的創業成功，在這個競爭激烈的商科大學裏造就了一個傳奇。

Dating back to the winter of 2006, when both He and Shi were freshmen, their earliest efforts saw them recruit 100 students to join a business team selling rechargeable LED reading lamps to other students at CUFE and more than 20 other universities throughout Beijing, including Tsinghua and Peking University – all of which cut power at night to conserve resources, thus giving rise to an urgent and untapped niche that needed filling.
事情要從2006年冬天說起。那時，何之冠和石朝東都還是大一新生。最初他們招募了100個學生，組建了一個創業團隊，向本校及包括清華北大在內的北京其他20多所高校學生出售LED充電臺燈。這些學校晚上都要斷電以節約能源，這就形成了一個無人涉足的市場空白，急需填補。

They soon started seeing the sales to justify their toil. That winter, they sold about 20,000 lamps, earning a net profit of over 80,000 yuan ($12,000). Counting the additional profit from selling other products, including hair dryers and stationery, they earned a profit of more than 300,000 yuan ($45,000) that first semester alone.
很快，銷售額證明他們的辛苦沒有白費。那個冬天，他們售出了約兩萬盞檯燈，淨利潤達8萬多元（約合1.2萬美元）。加上吹風機、文具等其他產品收入，僅第一個學期，創業團隊獲利30多萬元（約合4.5萬美元）！

Driven to succeed
走向成功

Though thrilled by their early victories, no one could imagine what might come next.
儘管創業初嘗勝利讓他們激動不已，但誰也無法預料接下來會發生什麼。

Over one particularly grueling Spring Festival commuting experience, He and Shi went in together on a second-hand car to avoid having to take the train during the holiday crush.
經過一次讓人筋疲力盡的春運，何之冠和石朝東決定合資買一輛二手車，避免在節日期間擠火車。

Putting up 90,000 yuan ($13,000) to buy a 10-year-old Toyota, He took a chance and put it back on the market, eventually scoring 120,000 yuan ($18,000) as the resale price.
他們花了9萬元購置了一輛10年車齡的二手豐田車，何之冠抱着試一試的心態把車又投放到二手車市場上，最終以12萬元的價格轉賣了這輛車。

The two then realized the economic potential in selling second-hand cars, establishing contacts in the used car markets in Beijing, Shanghai, Hangzhou and Shenzhen.
兩人馬上意識到轉賣二手車的市場潛力，迅速和北京、上海、廣州、深圳的二手車市場建立了聯繫。

Their original team was divided on whether to move in such a daring direction, citing their collective lack of experience in a world as tricky and mercurial as the auto market.
在就是否勇敢涉足二手車市場進行論證時，團隊成員分成兩派。多數人認爲汽車市場風險高且瞬息萬變，不適合缺乏經驗的大學生創業團隊。

"In the end, most of them stuck with the original business," He said. "Only a few were bold enough to follow us into the deep end."
何之冠說：“最終，多數人繼續從事原有業務，只有少數幾個弟兄夠大膽，跟着我們開闢更廣闊的天地。”

In May 2007, they made a profit of nearly 100,000 yuan from selling a second-hand Volkswagen Touareg, and later that year they opened a store in Beijing to sell higher-end cars.
2007年5月，他們賣了一輛二手大衆途銳，賺了近10萬元,。同年他們在北京開店，出售更高端的汽車品牌。

With their business expanding at a rapid clip, in the summer of 2008 they bought the Ferrari as a reward for their hard work.
生意迅速做大。2008年暑假，他們買了一輛法拉利作爲自己辛勤工作的獎勵。

Continued efforts
再接再厲

The Ferrari has made them stars on campus and has served as an example of their hard work and business savvy.
法拉利讓他們成爲校園明星，同時也是他們努力工作且具備商業頭腦的例證。

Both He and Shi say that they won`t rest on their laurels. According to Shi, if he`s learned nothing else in his business classes, it`s that he must remain motivated and strive for greater successes.
何之冠和石朝東表示，他們不會滿足於既得成就。石朝東說，如果在商務課上沒有學到別的什麼知識，他就必須保持前進的動力，爭取在事業上獲得更大的成功。