瑞典街頭現創意戒菸廣告牌 菸民接近就'咳嗽'

An innovative billboard in Stockholm's Odenplan square is trying to help passers-by with one of the most common New Year's resolutions: Quit smoking.

斯德哥爾摩的奧登普蘭廣場上豎立的創意廣告牌正試圖幫助路人完成最常見的新年決心之一：戒菸。

At first glance, the digital screen shows only a simple photo of a model.

乍一看，數碼屏幕上只顯示一張模特照片。

But walk by with a lit cigarette and the man in the picture starts coughing.

但拿着點燃的香菸走過時，照片中的男子會開始咳嗽。

The screen then changes again, offering various products sold by Swedish pharmacy chain Apotek Hjartat that can help smokers quit.

之後屏幕再次變化，顯示瑞典連鎖藥店Apotek Hjartat出售的有助於菸民戒菸的各種產品。

Akestam Holst, the agency behind the campaign, created the effect by attaching smoke detectors to the digital advertising screen.

策劃該活動的機構Akestam Holst通過將煙霧探測器安裝到數碼廣告屏製造出這種效果。

The agency filmed the reactions of smokers - some express surprise, others react with laughter.

該機構錄製了菸民的反應——有人面露驚色，有人報以笑聲。

The resulting video has been posted online and is being shared widely.

最終的視頻被放到了網上，目前被廣泛分享。