優衣庫花20億請了個新代言人

$300 Million for an Aging Tennis Star? Roger Federer Is Worth It, Uniqlo Says

3億美元請一個要老了的網球明星？但優衣庫說羅傑·費德勒值這個價

Weeks after it signed Roger Federer to a $300 million endorsement deal, Uniqlo is explaining why a company not known for sports attire is making such a big commitment to a tennis player in the twilight of his career.

在這筆3億美元的天價代言費簽了幾周之後，優衣庫終於出來解釋了：爲什麼這樣一家不以運動裝備聞名的公司要花這麼大的價錢請一個已經處於職業生涯暮年的網球選手。

“The collaboration is much bigger than sports,” said John Jay, Uniqlo's global creative director. “We develop high-performance clothes for everyone off the court, and we'd like to think the technology is good enough for an athlete.”

優衣庫的全球創意總監 John Jay 說：“這次的合作可遠不止是關於運動。我們所做的事情是爲賽場外的所有普通人制作高性能的服裝，而我們希望讓大家知道我們的技術好到能達到運動員的要求。”

“There's a certain level of being discreet and private that we cherish,” he said. “Of course, we're running a business, but we very much respect that part of his life.”

他說：“這種一定程度的謹慎和私密正是我們珍視的東西。當然，我們是要做生意的，但我們也非常尊重他生活中的那一面。”

“What really resonated with me when we were speaking to UNIQLO was that they respected me not just as an athlete but also as a person with interests and passions beyond the sport,” Mr. Federer said in an email. “I have to eventually think about life after tennis and Uniqlo was a great match for that.”

“真正讓我產生共鳴的一點是，當我們和優衣庫商談的時候，他們不光尊重作爲運動員的那個我，也尊重我在體育之外的愛好與追求。我最終必須得想想在網球生涯之後應該做些什麼，而優衣庫是個不錯的選擇。”