遊戲業最具影響力的10大女性(1)

While the video game industry is still dominated by men, the number of women in power at video game companies is growing. But it's not growing as quickly as it should, given the acceleration of female players around the world, says Wanda Meloni, founder of M2 Research. Women currently comprise less than 15% of the games industry.

雖然視頻遊戲業仍然是男性的天下，但執掌視頻遊戲公司的女性高管正在不斷增加。然而，M2研究公司(M2 Research)創始人旺達馬龍尼認爲，鑑於全球女性玩家加速增長的態勢，女性掌門人的增速還未達到其應有水平。視頻遊戲業的女性高管佔比目前還不到15%。

In contrast, research firm Newzoo has found that of the 1.2 billion people playing video games globally, 46%, or 570 million, are female, with the highest share of women playing in Latin America (49%) and the lowest in Asia-Pacific region (43%).

相比之下，Newzoo研究公司發現，在全球12億視頻遊戲玩家中，46%（即5.7億）是女性，拉丁美洲的女性玩家佔比最高（49%），亞太地區最低（43%）。

"In the U.S., around 170 million Americans play online, mobile, PC, or console games," said Peter Warman, founder of Newzoo. "Almost half, 48%, of these gamers are female." Warman notes the majority of female gamers -- 55% of them -- is older than 30.

Newzoo研究公司創始人彼得沃曼說：“在美國，大約1.7億人在互聯網、手機、個人電腦或遊戲機上玩遊戲，其中大約一半的玩家（48%）是女性。”沃曼指出，大多數女性玩家（55%）的年齡在30歲以上。

The most popular platform to play games on are smartphones and tablets, according to Newzoo research. Three out of four American female gamers, or 61.7 million women, play games on their mobile device.

Newzoo研究公司聲稱，最流行的遊戲平臺是智能手機和平板電腦。每4位美國女性玩家中就有3位（共計617萬人）在移動設備上玩遊戲。

In the video game industry, Meloni found that there are slightly higher numbers of women working in casual games. She also found more women entrenched in the non-entertainment serious games sector. Women tend to be more dominant in executive production and management rolls where they can oversee the process. Where they fall short is in the more technical capacity of programming and audio design.

馬龍尼發現，在視頻遊戲業中，從事休閒遊戲業務的女性人數略多一些。她也發現，更多的女性紮根在非娛樂的嚴肅遊戲部門。女性往往在執行製作人和人事主管等側重於流程監管的職位上更佔優勢。而在編程和音頻設計等技術性崗位上，女性的人數相對較少。

"Aside from getting more women to view games as a positive career option for them, we need to support them in all areas of production, design and development," said Meloni. "Additionally, we need to work on pay equity and more positive mentoring activities."

“除了讓更多女性將遊戲業視爲一個積極的職業選擇之外，我們還需要在生產、設計和開發等領域給予她們以支持，”馬龍尼說。“此外，我們還需要促進薪酬公平，同時讓她們接受更加積極的指導活動。”

Here are 10 powerful women in games today, any of whom would serve as good role models for female gamers looking to enter the interactive entertainment work force.

以下是遊戲業目前最具影響力的10位女性。對於尋求成爲互動娛樂業一員的女性玩家來說，其中的任何一位均可作爲職場榜樣。

Hope Cochran

霍普柯克倫

Title: CFO

職銜：首席財務官

Company: King

公司：King

Casual game publisher and developer King is heading towards an IPO. The maker of hit cross-platform games like Candy Crush Saga and Bubble Witch Saga lured CFO Hope Cochran away from Clearwire Inc. The Swedish mobile game developer, which tests games out on its main site before fine-tuning them for Facebook (FB, Fortune 500) and then monetizing them on mobile, is one of the fastest-growing companies out there. King has over 1 billion gameplays per day globally across 150 exclusive games in 14 languages through mobile, Facebook and online. Cochran previously helped raise over $11 billion while at Evant, which bodes well for King's IPO and aggressive growth plans.

休閒遊戲發行商和開發商King公司即將啓動IPO（首次公開招股）。作爲《糖果粉碎傳奇》（Candy Crush Saga）和《泡泡女巫傳說》（Bubble Witch Saga）等熱門跨平臺遊戲的製造商，King公司從Clearwire公司挖來了首席財務官霍普柯克倫。這家瑞典移動遊戲開發商是遊戲領域增長最快的公司之一。它通常先在自己的主站點測試遊戲，然後根據Facebook的要求予以微調，最終在移動設備上出售這些遊戲。全球各地玩家每天通過移動設備、Facebook和互聯網操作King公司旗下150款擁有14個語言版本的獨家遊戲，日均遊戲次數高達10億以上。此前在Evant公司任職期間，柯克倫曾經幫助該公司募集了110億美元。對於King公司的IPO和雄心勃勃的增長計劃而言，這份履歷是個好兆頭。

Stephanie Barish

史蒂芬尼巴里斯

Title: CEO

職銜：首席執行官

Company: IndieCADE

公司：IndieCADE

With the proliferation of mobile gaming, there's been a boom in independent game developers around the world. Even big console makers likeSony (SNE) and Microsoft (MSFT,Fortune 500) are embracing indies with their current and next-gen consoles. Stephanie Barish has helped spotlight the greatest minds in independent game development today through IndieCade, which has partnered with established gaming events like Penny Arcade Expo (PAX) and Game Developers Conference and also held its own festivities. Barish previously founded and created the blueprint for the Annenberg Center for Communications' Institute for Multimedia Literacy (IML) at the University of Southern California.

隨着手機遊戲的加速普及，世界各地如雨後春筍般涌現出了許多獨立遊戲開發商。就連索尼（Sony）和微軟（Microsoft）等大型遊戲機製造商也紛紛通過當前主打的遊戲機和下一代遊戲機向這些獨立開發商示好。史蒂芬尼巴里斯推動獨立遊戲開發領域目前最偉大的頭腦匯聚一堂，成爲世人關注的焦點——她執掌的IndieCade公司不僅與西雅圖遊戲展（Penny Arcade Expo）和遊戲開發者大會（Game Developers Conference）等遊戲業盛事合作，還舉辦自己的遊戲節。巴里斯此前在南加州大學（University of Southern California）的多媒體素養研究所（Institute for Multimedia Literacy）創建了安納伯格通訊研究中心（Annenberg Center for Communications），還爲它繪製了發展藍圖。

Holly Liu

霍莉劉

Title: Co-Founder and Chief of Staff

職銜：聯合創始人兼人事主管

Company: Kabam

公司：Kabam

Mobile game maker Kabam has had great success reaching mainstream gamers through Hollywood licensed product like Fast & Furious 6: The Game (33 million installs worldwide) and original franchises like Kingdoms of Camelot. That franchise, which has made over $200 million to date, saw Kingdoms of Camelot: Battle for the North become the top-grossing app on iOS in 2012. Liu was an initial designer on that game expansion. She has also grown Kabam's personnel base by 500% in three years with more than 600 employees around the world. Liu was previously Senior User Interface Designer for AOL (AOL).

通過《速度與激情6：遊戲》（Fast & Furious 6: The Game，已在全球安裝了3,300萬部）等好萊塢授權產品和《亞瑟王國》（Kingdoms of Camelot）等原創遊戲，手機遊戲製造商Kabam極其成功地打入主流遊戲市場。迄今爲止，《亞瑟王國》系列遊戲已創下逾2,000萬美元的收入，《亞瑟王國：北方之戰》（Kingdoms of Camelot: Battle for the North）更是在2012年成爲 iOS商店最賣座的應用。霍莉劉是這款遊戲擴張的初始設計師。此外，她還推動員工團隊在3年內增長了500%，Kabam公司目前在全球各地擁有600多名員工。霍莉劉曾在美國在線（AOL）擔任高級用戶界面設計師。

Emily Greer

埃米莉格里爾

Title: Co-Founder and CEO

職銜：聯合創始人兼首席執行官

Company: Kongregate

公司：Kongregate

Emily Greer and her brother Jim created casual video game site Kongregate back in 2006. She led the initial product development of Kongregate, from the first wireframes to live site, including designing the level and points system that lures gamers back to try more of the never-ending stream of free-to-play games. Leading video game retailer GameStop (GME, Fortune 500) acquired the site in 2010, connecting its global gamers to the growing library of titles. After expanding its offerings to mobile, Kongregate recently invested $10 million to fund new game developers and help them reach an audience.

早在2006年，埃米莉格里爾就和她的弟弟吉姆一起創辦了休閒遊戲網站Kongregate。她領導Kongregate最初的產品開發，從第一張線框圖到運行的站點，事事過問。爲了吸引玩家更多地嘗試永無止境的免費遊戲，她還設計了水平和計分制度。領先的視頻遊戲零售商GameStop在2010年收購了這家網站，把它的全球玩家與Kongregate公司不斷增長的遊戲庫聯繫了起來。進軍移動領域之後，Kongregate最近投資了1,000萬美元資助新的遊戲開發商，幫助它們的產品抵達受衆。