圖文閲讀:汽車王國之FORD

實現大眾的汽車夢FORD

Ford Motor Company entered the business world on June 16, 1903, when Henry Ford and 11 business associates signed the company's articles of incorporation. With $28,000 in cash, the pioneering industrialists gave birth to what was to become one of the world's largest corporations. Few companies are as closely identified with the history and development of industry and society throughout the 20th century as Ford Motor Company.
福特汽車公司在1903年6月16日進入商界。亨利.福特和11家商業團體簽署了公司章程. 從當時的2.8萬現金誕生了工程行業的先驅併成為世界上最大的集團之一. 福特公司和其他一些公司一樣，它的歷史與發展密切相關的行業,在20世紀的社會福特汽車公司.

As with most great enterprises, Ford Motor Company's beginnings were modest. The company had anxious moments in its infancy. The earliest record of a shipment is July 20, 1903. With the company's first sale came hope a young Ford Motor Company had taken its first steps.
像大多數的大企業一樣福特汽車公司開始的時候也比較謙謹。公司初期都有一中焦慮感. 最早一批出貨記錄是1903年7月20日。隨着公司的第一筆出售，朝氣而年輕的福特汽車公司已經邁出了第一步.

Henry Ford insisted that the company's future lay in the production of affordable cars for a mass market. Beginning in 1903, the company began using the first 19 letters of the alphabet to name new cars. In 1908, the Model T was born. 19 years and 15 million Model T's later, Ford Motor Company was a giant industrial complex that spanned the globe. In 1925, Ford Motor Company acquired the Lincoln Motor Company, thus branching out into luxury cars, and in the 1930's, the Mercury division was created to establish a division centered on mid-priced cars. Ford Motor Company was growing.

亨利福特始終堅信公司的未來在於佔據廉價車主要市場. 自1903年,公司開始開始使用字母表中的前19個字母作為新的車名. 在1908年,T模式產生. 19年後即1500萬輛T模式產生後，福特汽車公司已經發展成一個全球的大型工業企業.1925年,福特汽車公司收購林肯汽車公司,並生產豪華轎車,20世紀30年代,公司分割開來並開創了一個以中價車為中心的. 福特汽車公司繼續發展.

福特金牛座2001款

In the 50's came the Thunderbird and the chance to own a part of Ford Motor Company. The company went public and, on Feb. 24, 1956, had about 350,000 new stockholders. Henry Ford II's keen perception of political and economic trends in the 50's led to the global expansion of FMC in the 60's, and the establishment of Ford of Europe in 1967, 20 years ahead of the European Economic Community's arrival. The company established its North American Automotive Operations in 1971, consolidating U.S., Canadian, and Mexican operations more than two decades ahead of the North American Free Trade Agreement.
在50年代出現了Thunderbird並偶然的成為福特汽車公司的一部分. 1956年2月24日公司上市,並擁有約35萬的新股東.50年代福特第二次的激烈政治觀點和經濟趨勢，領導公司在60年代成為FMC的全球擴張。1967年歐洲福特公司建立，比歐共體早20年. 1971年建立北美汽車業務,在北美自由貿易協定20多年前就鞏固了美國、加拿大和墨西哥的業務.

Ford Motor Company started the last century with a single man envisioning products that would meet the needs of people in a world on the verge of high-gear industrialization. Today, Ford Motor Company is a family of automotive brands consisting of: Ford, Lincoln, Mercury, Mazda, Jaguar, Land Rover, Aston Martin, and Volvo. The company is beginning its second century of existence with a worldwide organization that retains and expands Henry Ford's heritage by developing products that serve the varying and ever-changing needs of people in the global community.

上個世紀福特汽車公司開始生產個人設想的產品來滿足瀕臨高度工業化人們的需要. 今天福特汽車公司是一家汽車品牌包括:福特、林肯、水星、馬自達、美洲虎、路虎，阿斯頓·馬丁和沃爾沃. 公司自成立以來的第二世紀就成為了世界組織。不但保持並擴大了福特的傳統發展產品,服務的多樣化和不斷的改變滿足了世界的需要.

車標故事：

現代汽車之父享利·福特在生產第一輛汽車時，對汽車標還不夠重視，只把它當成小事來處理。直到1903年公司正式開始運營時，他才在設計工程師的勸説下同意在A型車上打一個標誌。最初，福特品牌的車標是以亨利·福特先生的簽名中字母“F”為基礎而設計的，不過沒有底色，直接烙印在汽車前端。後來，為了使標誌更加顯眼，才加上橢圓的藍色背景。亨利·福特生前十分喜愛動物， 他經常忙裏偷閒訪問動物專家，讀有關動物的書籍和報紙，在這個領域也有較深的造詣。在1911年，為了博得福特的歡心，商標設計者將英文“Ford”設計成“奔跑白兔”的形象。在藍色背景的襯托下，被藝術化的“Ford”形似活潑可愛、充滿活力的小白兔在温馨的大自然中向前飛奔， 它象徵令人愛不釋手的福特汽車將行駛於世界各地。