新潮流! 國外男性美粧博主走紅!

An emerging trend on Instagram and YouTube is shaking up conventional wisdom by de-gendering makeup and celebrating makeup for men.

Instagram和YouTube上的一個新興趨勢正在通過使化粧不分性別、讚揚男性化粧術而撼動傳統觀念。

The trend comes at a time when gender fluidity, particularly among millennials, is picking up steam.

這一趨勢興起的時代背景是，性別流動性越來越為人們所接受，特別是在千禧一代中。

A community of beauty boys sharing their makeup skills and stunning looks has gone viral on social media with millions of followers.

一羣分享自己化粧技巧、驚豔粧容的男性美粧達人已在社交媒體走紅，收穫了數百萬粉絲。

Many male beauty bloggers have been invited to join in beauty campaigns launched by household name fashion brands.

不少男性美粧博主已受邀加入家喻户曉的時尚品牌所發起的美粧運動。

Last October, James Charles , a 17-year-old makeup artist, was listed by CoverGirl as the beauty brand's first cover boy.

去年10月，17歲的化粧達人詹姆斯·查爾斯被美粧品牌CoverGirl選為首位男性封面人物。

But while most beauty boys acknowledge drag queens as trailblazers, many are keen to stress the differences.

不過，雖然大多數男性美粧達人將易裝皇后奉為鼻祖，但不少男性美粧達人卻熱衷於強調二者的區別。

What you might think of as traditional "drag makeup" belongs, for most, in a world more rarefied than that of the new-school boy beauty.

相較於新派男性粧容，你可能想到的傳統的“易裝皇后粧容”大多較不接地氣。

One thing that's different about this new makeup movement is the everydayness of it - it's the same makeup that's traditionally worn by women.

這場新興化粧運動的一個特別之處在於它的日常性——它與傳統的女性粧容一樣。