一詞日曆：新型廣告會追蹤你的眼球，你躲都躲不掉
2019.04.10
週三 Wednesday
gaze /geiz/
v. 注視
圖片來源：視覺中國
A Brutal Startup Is Forcing You to Watch Ads Using Eye-Tracking Technology
一家殘忍的初創公司要用眼球追蹤技術迫使你看廣告
The founder of MoviePass is back, and this time he's not messing around.
MoviePass的創始人回來了，這一次他可不是鬧着玩的。
MoviePass co-founder Stacy Spikes has a new startup called PreShow, and it's using a business model straight out of A Clockwork Orange:
MoviePass聯合創始人史黛西•斯皮斯創辦了一家名爲PreShow的新公司，它採用的商業模式完全是來自《發條橙》：
The company's new app helps you score free movie tickets — as long as you sit through 15 to 20 minutes of advertisements that use eye-tracking technology to make sure you don't look away.
該公司的新應用程序可以幫助你獲得免費電影票——只要你坐着看15到20分鐘的廣告。而且它會使用眼球追蹤技術，以確保你沒有轉移視線。
Unlike YouTube ads, which can be skipped after a few seconds or blocked with a third-party extension, PreShow demands your attention. To use the app, according to Engadget, you have to sign in with Apple's FaceID.
這不像YouTube上的廣告，可以在幾秒鐘後跳過，或者通過第三方擴展程序屏蔽，PreShow要求你必須看。Engadget表示，要使用這款應用，就必須用蘋果的FaceID註冊。
And you can't just walk away or let your attention wander — the app watches you to make sure you're paying attention.
你不能直接走開或晃神——應用程序會監視你，以確保你在專心看。
To earn the movie tickets, you have to keep your gaze in frame, and look at your screen for the entire duration of the ads. Look away, or put your phone down, and a red border appears, pausing the ads until you give in and return.
要想拿到電影票，你必須把目光鎖定在畫面上，在整個廣告播放期間都盯着屏幕看。把目光移開，或者放下手機，屏幕上就會出現一條紅色邊框，暫停播放廣告，直到你放棄掙扎並收回目光。
Spikes says he doesn't plan on licensing the ad-pushing technology anywhere outside of PreShow, Engadget reports.
據Engadget報道，斯皮斯表示，他不打算在PreShow之外的任何地方授權這種廣告推送技術。
But that doesn't mean executives don't plan to cash out. Right now, the app is still gathering backers via a Kickstarter.
但這並不意味着高管們不打算套現。目前，這款應用仍在Kickstarter網站衆籌。
Once it's released, it's possible that the app — which, again, forces people to watch a TV-episode length slew of advertisements — could be available only through a monthly subscription.
一旦發佈，有可能只要每月訂閱就能用這款應用程序。這款應用程序迫使人們觀看一集電視劇長度的廣告。
今日詞彙
gaze /geiz/
v. 注視
gaze at sth. 和 look at sth. 都是表示“看着某樣東西”，但 gaze 的程度要強烈很多，表示聚精會神地看，所以也能翻譯成“盯着”。
另外，gaze 可以直接作名詞表示這種行爲，但 look 不可以。
