常用商務英語口語學習 第172講:怎樣討論廣播媒體
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A: Direct mail is less expensive than TV or newspaper.
直接郵寄廣告花費比電視或報紙少。
B: Yes, but it requires higher advance costs.
是的，但它的預支費用較高。
A: But its audience are eaily selected, and demographics of percentage of serious recipients can be predicted in advance.
但是其目標對象較易選擇，可以事先預測受衆所佔的比例。
A: Its audiences are largely segmented and easily targeted.
其受衆較分散，並且容易被鎖定。
B: Only audio. The brevity doesn't allow for educating viewers about complex products. The audience will be less attentive.
但是廣播廣告只是一種對聽覺的刺激。其簡潔明瞭的要求難以製作複雜產品的廣告。聽衆在收聽時不會全神貫注。
A: So what's your idea?
那麼你有什麼想法呢？
