蘋果新機支持雙卡、史上最貴 一個腎可能都不夠
蘋果公司於美國當地時間9月12日在喬布斯劇院舉辦秋季發佈會，發佈三款新iPhone，型號爲iPhone XS/XR/XS Max。蘋果手錶4代也攜健康新功能亮相。此次發佈的三款新iPhone亮點不多，最值得關注的就是首次推出雙卡雙待功能，不過只在iPhone XS Max和iPhone XR兩款機型中體現。隨着新機的亮相，史上最貴的iPhone也出爐了。
另外，還有網友對於新機型號怎麼讀的問題展開了討論。有人說直接按照字母讀，還有人說，去年的iPhone X讀作iPhone ten，那麼今年的機型自然也要遵循之前的規則，Xs 和 Xr 要分別念成 ten s 和 ten r。要想讀得“洋氣”一點，你還需要了解一下其中的連讀現象。
下面我們來回顧一下本次發佈會的亮點：
Philip W. Schiller, Senior Vice-President, Worldwide Marketing of Apple, speaks about the the new Apple iPhone XS and XS Max at an Apple Inc product launch event at the Steve Jobs Theater in Cupertino, California, US, September 12, 2018. [Photo/VCG]
發佈三款新iPhone
蘋果此次發佈的三款新iPhone，均採用劉海屏設計，其中iPhone XR和iPhone XS Max成爲蘋果手機史上首次加入了雙卡雙待功能的兩款機型。
Apple introduced three new iPhones—the Xs, Xs Max, and XR. The Xs is the successor to last year’s iPhone X, and the awkwardly named Xs Max, is a larger version of the Xs. The company also introduced the colorful iPhone XR, which will be a slightly more affordable model.
蘋果公司此次發佈了三款新iPhone手機，分別是iPhone XS、iPhone Xs Max和iPhoneXR。iPhone Xs在去年推出的iPhone X基礎上進行了升級改造。iPhone Xs Max名字有些拗口，是增大版的iPhone X。蘋果公司還推出了配色絢麗的iPhone XR，價格也更親民。
iPhone Xs就像是往年的“S”機型，驚喜相對較少。它的設計幾乎與iPhone X一模一樣，變化是新增了金色版本、防水等級從IP67提升至IP68。
The Xs looks nearly identical to last year’s X, but includes a range of internal upgrades. It has a 5.8-inch “Super Retina” HD screen. Apple says its battery life is also about a half-hour better than the iPhone X.
iPhone Xs與去年推出的iPhone X外觀幾乎相同，但多種功能都有提升，搭載5.8英寸超清視網膜屏。蘋果公司稱其待機時間也比iPhone X長出大約半小時。
iPhone XS Max是蘋果史上屏幕最大的iPhone。劉海全面屏的設計讓它的整體大小和iPhone 8 Plus差不多，面向追求大屏體驗的用戶。
The Xs Max is essentially a stretched-out Xs. It features a 6.5-inch display that’s almost as large as the entire iPhone 8 Plus (not just the screen). It’s supposed to have a battery life about 1.5 hours better than the iPhone X.
iPhone Xs Max本質上就是增大版的iPhone Xs，手機屏爲6.5英寸，和iPhone 8 Plus整機差不多大（而不僅僅是屏幕大小）。據稱其待機時間比iPhone X長出大約1.5小時。
Philip W. Schiller, Senior Vice President, Worldwide Marketing of Apple, speaks about the new Apple iPhone XR at an Apple Inc product launch event at the Steve Jobs Theater in Cupertino, California, US, September 12, 2018. [Photo/Agencies]
Both phones also feature two 12-megapixel cameras with revamped sensors and optical image stabilization, as well as a new 7-megapixel camera on the front that works in tandem with the FaceID sensors (used to unlock the device) for sharp selfies and Animojis.
以上兩款新機均內置1200萬像素攝像頭，傳感器和光學圖像穩定性都有所優化。此外，新機還增添了700萬像素前置攝像頭，可配合FaceID人臉識別傳感器使用（用於解鎖設備），以獲得清晰的自拍像和3D表情Animojis。
Both phones use their dual microphones to record video with stereo sound, a first for iPhones. The onboard sensors and processors work in the background to better balance things like colors, sharpness, and stability as photos and video are captured. The software will now also allow users to change the depth of field on the background of a portrait photo after it’s been shot.
兩款新機都配置有雙麥克風，可錄製立體聲視頻，這也是蘋果手機首次實現這一功能。在拍照和錄像時，在後臺運行的手機傳感器和處理器能更好地平衡色彩、清晰度和穩定性，且拍照時人像模式支持景深調節。
配色上，iPhone Xs及iPhone Xs Max有三種可選，銀色、深空灰以及全新的金色，提供64G、256G以及512G版本。
Philip W. Schiller, Senior Vice-President, Worldwide Marketing of Apple, speaks about the the new Apple iPhone XS and XS Max at an Apple Inc product launch event at the Steve Jobs Theater in Cupertino, California, US, September 12, 2018. [Photo/Agencies]
The phones have 4 GB of memory, and up to 512 GB of storage onboard, which should be more than enough for even the most voracious shutterbugs and largest music phones will start at $999 and $1,099 respectively, and be available for preorder Sept. 14, and in stores Sept. 21.
這兩款新機內存爲4GB，存儲容量可高達512GB，足夠攝影愛好者和音樂愛好者使用。iPhone Xs和iPhone Xs Max起售價分別爲999美元（約合6835元人民幣）和1099美元（約合7520元人民幣），從9月14日起接受預定，21日起正式發售。
iPhone XS Max的512GB版，在中國市場定價12799元，這也是史上最貴的iPhone。
這個價格，令不少網友吐槽“貴”“買不起”“讓人‘腎’得慌”。
國外網友也是紛紛吐槽：
外界期待許久的雙卡雙待終於來了。iPhone XS和iPhone XS Max通過eSIM方式實現雙卡雙待。所謂eSIM卡是把即嵌入式SIM卡，eSIM卡區別於獨立可移除的傳統SIM卡，是將SIM卡直接嵌入設備芯片中。eSIM卡主要優勢在於可解決惡劣環境下物聯網應用場景問題，而且用戶更換運營商直接把新號碼寫入eSIM卡中即可。
在全球大部分地區，iPhone XS 系列都是通過支持採用實體 SIM 卡 + eSIM 卡的形式實現雙卡雙待；而在中國大陸，則會提供支持兩張實體 SIM 卡的特殊版本，即一個卡槽正反雙面插入兩張實體SIM卡。特別提醒：體積較小的國行 iPhone XS 僅僅支持單 SIM 卡，而國行 iPhone XS Max 和iPhone XR則支持雙 SIM 卡。
這是iPhone首次實現雙卡雙待（Dual SIM Dual Standby）。目前中國市面上大多數安卓手機都具備雙卡雙待功能，雙卡雙待在中國市場是一個比較廣泛的需求，蘋果此舉被認爲第一次爲中國改變硬件。
Philip W. Schiller, Senior Vice-President, Worldwide Marketing of Apple, speaks about the the new Apple iPhone XS and XS Max at an Apple Inc product launch event at the Steve Jobs Theater in Cupertino, California, US, September 12, 2018. [Photo/VCG]
iPhone XR真的是廉價版嗎？
壓軸登場的是iPhone XR，擁有6種顏色機身可選，機身防水級別爲IP67。它採用了6.1英寸的“液晶視網膜”屏幕，目測下巴尺寸與iPhone XS差不多，不過分辨率要更低、爲1792x828像素。
Apple also introduced the iPhone XR, essentially a concession that iPhones have been getting very big and very expensive. The XR is a (slightly) more budget-friendly model. It’ll start at $749. The device is also meant to attract consumers looking for a little vibrancy: The XR will be available in white, black, blue, yellow, coral pink, and red, making it the most colorful iPhone since the iPhone 5c.
蘋果公司還推出了新款手機iPhone XR，基本證實了蘋果手機越來越大、越賣越貴的趨勢。iPhone XR價格略低，起售價爲749美元（約合5124元人民幣）。這款機型的目標客戶是更有活力的羣體，機身外殼有白色、黑色、藍色、黃色、珊瑚色和紅色六種顏色，使其成爲iPhone 5c手機之後顏色最多的機型。
The XR works similarly to the iPhone X—it has no home button, and Siri and Apple Pay are activated from a side button—but unlike its larger brothers’ sharp OLED screens, the XR features a 6.1-inch LCD screen that’s lower resolution and less bright. It also only has one 12-megapixel camera on the back, but uses software to attempt to recreate the portrait-mode photos the iPhone X can produce. On the front, the XR has the same sensors as the iPhone X, so it still has FaceID unlock.
iPhone XR的性能與iPhone X類似，沒有主頁鍵，語言助理Siri和蘋果支付功能需要按下機身側方按鍵激活，但與其“大哥”的高清OLED手機屏不同的是，iPhone XR搭載了6.1英寸LCD手機屏，分辨率和亮度更低，且只有一個1200萬像素後置攝像頭。但這款新機嘗試使用軟件來打造iPhone X可以實現的人像模式拍照效果。從正面看，iPhone XR的傳感器與iPhone X相同，因此也有FaceID解鎖功能。
Apple says the XR would have about 1.5 hours more battery life than an iPhone 8 Plus. It will be available for pre-order from Oct. 19, and in stores Oct. 26.
蘋果公司表示，iPhone XR的待機時間比iPhone 8 Plus長出約1.5小時。iPhone XR將於10月19日起接受預定，26日起正式發售。
Tim Cook, CEO of Apple, speaks about the iPhone XS and XS Max at an Apple Inc product launch event at the Steve Jobs Theater in Cupertino, California, US, September 12, 2018. [Photo/Agencies]
蘋果手錶4代有驚喜
Some had suspected Apple was getting ready to release a circular-faced watch, but for now the company isn’t fixing what isn’t broken. The new Series 4 watch looks quite similar to the previous generations; it has the same basic shape, albeit with a thinner body and slightly more sloped sides. It will also accept the same wristbands as older models.
一些人之前預計蘋果公司準備推出圓形手錶，但目前來看公司還沒有打破常規的打算。蘋果手錶4代與之前的產品外觀相似：同樣是方形機身但更加輕薄，邊角也更加圓潤。手錶腕帶也與舊機相同。
The Series 4 features a larger screen—about 30% larger than previous models—that comes close to the edge of the watch face. It also has a 50% louder speaker, and a better microphone; taking calls from your wrist should be easier than ever, if that’s a thing you like doing.
蘋果手錶4代顯示屏比舊款增大了30%，幾乎覆蓋了整個錶盤。新一代蘋果手錶的內置揚聲器音量增加了50%，麥克風效果也有提高，接打電話也更爲便捷，如果你確實想用它通話的話。
蘋果手錶4代的界面UI也隨着屏幕變大新增了更豐富的形態，比如各種炫酷的動態錶盤、可在錶盤界面定製個人化信息（如應用、聯繫人等），整體感覺更加華麗和人性化。
The Series 4 is the first wearable of its kind to be able to capture electrocardiograms. Coupled with a group of new electrodes on the back of the watch, placing a finger over the crown for 30 seconds gives what is supposed to be an accurate mapping of your heart’s functioning. Apple says it has received approval from the US Food and Drug Administration and support from the American Heart Association to sell this device in the US, and plans to work with authorities in other countries to get it approved overseas.
蘋果手錶是同類產品中第一款可監測心電圖的可穿戴設備。手錶背面內置了一組新的電極，用戶只需將手指放在錶冠上30秒，就可以收到準確的心臟功能監測圖。蘋果公司表示，已經得到美國食品藥品監督管理局的許可和美國心臟協會的支持，在美國銷售這款產品，並計劃與其他國家的管理部門合作，獲准在海外銷售。
The new watch can also determine if wearers have an unusually low heart rate or irregular heartbeat, and can even determine if you’ve fallen over and alert emergency services accordingly. The wearable is quickly becoming an essential device for those concerned with their health and safety.
新一代蘋果手錶可以確定佩戴者是否心率過低或心率不齊，還可以在你摔倒時根據情況呼叫緊急服務。對於關注健康和安全的用戶來說，這款手錶將很快成爲必備品。
Apple said the new watch has roughly the same battery life as the last model, about 18 hours, and is just as water-resistant. The Series 4 will start at $499 for the cellular version, and $399 for the wifi-only version.
蘋果公司表示，新款蘋果手錶待機時間與舊機相似，大約18小時，防水功能也相似，無線網絡版售價399美元（約合2731元人民幣），蜂窩通信功能版售價499美元（約合3416元人民幣）。
