爲什麼星巴克的咖啡那麼貴？
Why is Starbucks so expensive?
爲什麼星巴克這麼貴？
獲得13.5k好評的回答@Sanjai Tripathi
Three parts to this question:
這個問題有三部分：
Why is the cost structure of Starbucks high;
爲什麼星巴克這麼貴；
Why are they able to charge such high prices;
爲什麼星巴克可以這麼貴；
And why do they choose to charge such high prices?
爲什麼星巴克要這麼貴？
Regarding the cost structure, as others have pointed out, they have a high cost model for producing coffee beverages (and other products).
說到成本結構，像其他人指出的一樣，在他們的咖啡製造商業模型中很高的成本（他們也生產其他產品）。
Principally, they are often located in high rent areas, and are optimized for service quality rather than cost-efficiency.
主要來講，它們經常開在租金很高的地段，而且使服務水平最佳化，而不是追求成本效益。
Regarding how they are able to charge such high prices, it's largely a product of branding and convenience.
說到他們怎麼能要價這麼高，很大程度上是因爲這集品牌和便利於一身的產品。
Though I wouldn't say they are out of line with other independent coffee shops, so the branding perhaps isn't even that marginally important, other than attracting customer volume.
雖然我不會說他們和其他非連鎖咖啡店有多不一樣，所以最重要的是吸引消費者，相比之下品牌不是那麼重要了。
Regarding why they choose to charge such high prices ... because they can.
至於爲什麼他們選擇要價這麼高..因爲他們可以要得這麼高。
