百事可樂推出 Spire 自助冷飲販賣機
PepsiCo. (PEP) has entered the make-it-yourself soda space with the announcement of Spire, a new machine that can stir up over 1,000 flavor combinations of carbonated beverages at locations such as restaurants and movie theaters.
百事可樂公司（PepsiCo.）宣佈推出一款新型設備Spire，從而進入了自制碳酸水領域。這種設備可以混合超過1,000種口味的碳酸飲料，主要用於餐廳和電影院。The self-service equipment was unveiled at a National Restaurant Association Show and there are already around 50 locations in the U.S. where customers can try out Spire, according to the company's website.
百事可樂公司在美國餐廳協會展（National Restaurant Association Show）上推出了這款自助設備。據這家公司的網站顯示，消費者可以在美國的50個地方嘗試使用Spire。The machine, which is sleek and resembles an Apple (AAPL) product more than anything else, situates itself as a direct competitor to Coca-Cola's (KO) Freestyle.
這臺設備造型時尚，看上去像是蘋果公司（Apple）的產品。百事公司把它當作可口可樂公司（Coca-Cola）Freestyle可樂售賣機的直接競爭對手。
The "first digital fountain that lets you personalize your favorite Pepsi brands," Spire aims to let customers "explore new taste territories from a sleek, digital touch screen," Pepsi said.
百事公司表示，Spire是第一款可以個性化製作百事品牌飲料的數字冷飲售賣機，希望它能讓消費者“通過造型優美的數字觸摸屏幕，探索新口味。”"Soda fountains in pharmacies and apothecaries, where this all started, were points of engagement where an amazing amount of creativity and innovation took place at the hands of the soda jerk. But somewhere along the line, what was an experience has turned into a transaction, and that's got to change," said Brad Jakeman, president of PepsiCo's global beverages group, toThe New York Times.
百事可樂公司全球飲料集團總裁布拉德o傑克曼告訴《紐約時報》（New York Times）：“冷飲櫃檯最初起源於藥店，在冷飲售貨員的手中會變幻出各種令人驚訝的創意和花樣。但在過程中，這種用戶體驗卻變成了交易，現在我們將改變這種狀況。”Earlier in April, news that PepsiCo was in talks to buy stakes of SodaStream emerged, illustrating another way the beverage and food company has sought to expand its portfolio as sales for the soda industry continue to dip.
四月初有報道稱，百事可樂公司正在談判購買蘇打水機制造商SodaStream的股份，這進一步表明，隨着蘇打水行業的銷量持續下滑，百事可樂公司正在尋求增加產品組合。Earlier in the year, news broke that PepsiCo partnered with Bevyz, a European company that sells beverage systems for the home.
今年年初，有消息稱百事可樂公司與出售家用飲料系統的歐洲公司Bevyz達成了合作關係。
